OVER 30+ YEARS in the DESIGN|GRAPHICS|3D CONTENT Spaces
Creative Art Director with over 30 years managing concept development, team leadership, project management, and evaluating & learning new tech software|hardware across digital & print design platforms. Problem-solver with a strong portfolio of successful campaigns, driving improved brand recognition, sales, and customer engagement. Proven track record that exceeds client expectations, outstanding time management, and ability to prioritize multiple time-critical projects. Promotes innovation, builds collaboration, and leverages resources to effectively produce outstanding creative strategic client initiatives.
Shape and manage development of a NEW 3D Service platform. Streamline brand content while art directing new 3D platform for the digital image creation of 1000+ new product launch items and assets for brand website and customer sites.
Grow B2B | B2C Service platforms by driving compelling 3D content, photography, videos and strategic visual concept creations. NEW 3D content receives immediate positive consumer response with dramatically increased Consumer engagement.
Increased departmental automation and efficiency, decreased bottlenecks & reduced costs by using programs and spearheading development of internal auto-generated database reports. Used cloud LINUX server to deploy Docker GitHub program which allows customers direct access to a corporate brand assets .com site online portal.
Review departmental team work to create successful, cohesive work. Give feedback with clear rationale rooted in research, design fundamentals, best practices & strategy. Developed process improvements to push visual innovation delivering hands-on training and providing end-user support to drive team engagement. Develop and implement brand guides to establish standard workflow processes for creative team - driving organizational alignment to enhance the quality of deliverables and ensure consistency in brand messaging.
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